2012 London Olympics Identity
The new identity for the 2012 Olympic Games to be held in London, England has been released and I’ve posted it above. Unfortunately for the IOC, the $800,000 logo has not been met with much acclaim since its reveal. In fact, as ABC News reports, the criticism has been downright rabid. Here’s an excerpt from [...]
A Great New Design Book
I just finished reading a great design book and I wanted to pass along my brief review. The book was called Decoding Design and it was written by Maggie Macnab of Macnab Design. Maggie is a decorated designer who has also taught logo design and symbols as visual literacy at the University of New Mexico [...]
New Work :: The Peace Corps
Orange Element, in partnership with Novak Birch, recently completed our first project for The Peace Corps, which I wanted to share with you. The Family & Friends Resource Guide is used by recruiters as a tool to inform, educate and alleviate common concerns of family members and friends of those who are invited to serve [...]
Your Thoughts On Giant Food’s New Logo?
Giant Food, a local grocer with stores in Maryland, DC, Virginia and Delaware, has recently undergone a long overdue brand identity refresh. Their old identity had become stale and quite dated – not nearly as impressive as some of their closest competitors, many of which had recently undergone brand redevelopments of their own: Here’s what [...]
Adding Tangibility To An Online Brochure
Recently, I wrote about some work we did for The Brick Companies to promote their environmental stewardship efforts. In case you missed it, it’s HERE. We love the idea of electronic or online brochures because they are both a cost-effective and sustainable collateral solution. But what about tangibility? That’s the beauty of a printed piece [...]
Freebie Friday :: 8.22.2008
Since this edition of Freebie Friday falls on a Font Hour week, we thought it would be appropriate to give away a free font. You might remember Aaron’s pick, Pointy. Well, even though it didn’t win the competition, we were able to pick it up because it is FREE. You can get it by going [...]
Font Hour :: August
Yesterday we sat down for another Orange Element Font Hour. For those of you that want to learn more about how Font Hour works, go HERE. Yesterday’s contenders were as follows: Tarzana Montag (Not Heidi) Filosofia Paragraph Mrs Eaves Pointy Matthia And this, for entertainment purposes: It was interesting that three of the fonts chosen [...]
Rock Poster Movie
This one has Andy Bonner’s name written all over it. Ok, not really, but I know for a fact he’s going to secure the DVD the moment it becomes available. It’s a documentary titled Died Young, Stayed Pretty and here’s one of the promotional posters that were created for the film: Awesome stuff – hopefully [...]
Wildwood :: A Trip Back In Time
During my recent vacation I stayed at a campground in a quaint little town called Seaville, New Jersey. Seaville is in a cool location in between a number of popular tourist destinations like Avalon, Stone Harbor, Sea Isle City, Atlantic City, Ocean City and Wildwood. We visited each of these towns during our trip, but [...]
Patterns
Hi all – I’m just getting settled in after returning from a long vacation (more to come on this later) but I thought I’d pass along some cool graphic eye candy for you to look at courtesy of the artist and his model. If you have a spare moment, I highly recommend checking out the [...]
The Olympics are Green!!
To continue our topic of the Olympics I ran across an article that explains Beijing’s pledge to use Renewable Energy for the Olympics. The article points out how they are using wind power for 20% of the electricity supply for the events, solar power to light 80 to 90% of the street lamps, biogas to [...]
Go America!
We’re learning how to drive less! CNN reports: Overall, Americans drove 53.2 billion fewer miles November through June than they did over the same eight-month period a year earlier, according to the highway agency’s latest monthly report on driving. That’s a larger decline than the 49.3 billion fewer miles driven by Americans over the entire [...]
Olympic Opening Ceremony…Wow!
It’s Monday, and aside from missing our favorite blogger and marketing director, Garret, the first thing we all had to talk about was how amazed we were after seeing the Beijing Olympic opening ceremony Friday night. If you haven’t seen it yet – there aren’t many videos that do it justice online yet but here’s [...]
Orange Element Has A Visitor
Happy Friday all. It’s beautiful today here in Baltimore – no humidity, sun, breeze, etc. A great day from start to finish – especially since we’ve had a visitor in the studio… I brought Layla to work today. She’s been on her best behavior all day, and got a great tour of the Inner Harbor [...]
Human Powered Ad
I really like this idea. To advertise their live coverage of the 21 days of the Tour De France, SBS created a live rotating billboard powered by a cyclist on a stationary bike. The cyclist pedaled from 8am to 4pmfor 21 days, with only 2 days of rest. Rain, wind, sun, hail, it didn’t matter [...]
New Blog Header!
Thanks to Sarah Rosenthal for designing our newest blog header, which you can see at the top of this page (if you’re not seeing it, hit refresh). As always, if you’re looking for any of the previous headers, check out the Header Design Archive. Next up, Caroline! Garret Ohm http://www.orange-element.com
Soft Incentives = Happy Employees = Stronger Work
What better way to celebrate our 200th post on Orange Element’s blog than to talk about some recent coverage we received in a national magazine called Incentive! The magazine caters to executives looking to improve company performance and we were very flattered to be featured in an article on ‘soft incentives’ or non-financial incentives. You [...]
Cool Free Font
Ok, it’s not Freebie Friday, but I’m still giving something away. I’ve been reading a really great book by Maggie Macnab called Decoding Design and I came across a typeface that was referenced in the book that I really liked, so I looked it up. It is called Culture.ca and the design firm that created [...]
New Dept of Energy MySpace Page :: Diesel IQ
Just a quick note to let everyone know we launched a new MySpace page for the Department of Energy (DOE) today. The DOE’s newest page on MySpace is for their Diesel Program, and the goal is to help folks increase their Diesel IQ. Diesel engine technologies are getting more attention for their high performance, durability [...]
“Holy Crap”
“Holy Crap.” That was literally what the brief said when handed down by Nike 6.0 Extreme Sports Group to Hub Strategy for their initial project together. Nike was going to be participating in the Dew Action Sports Tour and wanted Hub to help them to create a presence that was “impossible to ignore and sure [...]
Engaging Consumers Through Advertising
The goal of any advertiser is to create an advertising campaign that engages the target audience. We want to create something that makes people take notice and perhaps even more importantly, take action. Chevrolet recently created an outdoor campaign in London that did both of those things–whether or not it was truly effective is in [...]
One Of The Top Branding Blogs In The World!
I’m proud to write this morning that one very influential blogger, Brand Identity Guru, recently chose Orange Element Insights as one of his picks for the “top 44 branding RSS feeds in the world.” Wow – the whole world. I’m not sure we deserve that credit, but THANKS, we’ll take it! And on top of [...]
Creepy, But Effective
Snickers has been touting their candy bar as a great solution to that hunger between real meals for a while now, and they’ve just taken a new, dramatic step toward building that brand. Their new ads are extremely effective in getting that message across without beating around the bush. That said, I am frightened. Check [...]
