As marketers it’s always our goal to connect a brand with a qualified, highly targeted audience. We do this by focusing our creative concepts in a way that will resonate with the target, as well as defining a media mix that ensures the message is heard by the right demo/psychographic. Technology companies are aiming to take that targeting to the next level.

Enter NEC. They have developed and are close to releasing a technology that is essentially a physical display that can instantly identify a viewer’s sex and age range as they walk by and serve them with ads that are relevant to them. Think of the implications of this! No more ads for a Toyota Camry being served to 17 year old males…no more 75 year old women seeing ads for Under Armour training apparel. Speaking of that, I wonder if they will be developing modules that identify body type as well…

To take it even further, the technology includes a system in which the viewer can hold their cell phone over a special device which feeds them a URL link, coupons and other information on the products they’ve just seen on the advertisement.

Technology is changing the way marketers work at a dizzying pace. I love it. Via The Times of India. Thanks Zdnet for the image. What a classic poster.

Garret Ohm
http://www.orange-element.com

This entry was posted on Thursday, July 24th, 2008 at 8:49 am and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.