With the rising popularity of social media and consumer generated media it’s not surprising that even advertisers are getting in on the fun. A new campaign by life insurance giant New York Life has consumers writing their own ads. The Blue Box Challenge encourages customers to go online and enter three short words that express their messages of love to their families (it’s supposed to be expressing what impact life insurance has has one their life). If chosen, your ad will appear on newyorklife.com and you’ll win $100 for the charity of your choice.
I really like the trend of involving consumers in marketing campaigns. It’s an interesting way to forge an even stronger connection between a consumer and a brand. It will be fun to watch this trend grown in the future – it makes me wonder whether at some point we’ll be able to define our own preferences and be served ads that talk to us the way we want to be talked to. That would be stellar.
What do you think? And what did your ad say? Via Adfreak.
Garret Ohm
http://www.orange-element.com
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How very smart of New York Life to embrace consumer generated content. If I were a selfish person, mine would say “I freakin’ rock!” But since I’m not….I have no idea what it’d say. Guess that’s why I’m a suit.