Adfreak (Adweek) alerted me to some pretty cool work that I hadn’t yet seen, and I think it’s worth passing along. Each has to do with climate change and the effect we’re having on the environment, and attempts to resonate with the emotions of the person interacting with the displays.

Here’s a cool promotion from the World Wildlife Fund encouraging people to save paper, and in doing so, save the planet:

And here’s some work from the National Resources Defense Council - These are all really interesting ways to make people take notice that things are changing and unless we do something about it, the planet is going to be in big trouble

Color changing coffee cup:

Water cooler jug graphics:

And a bus shelter that collects rain water (click for full size & to read headline):

Stunning work, and really innovative.

Garret Ohm
http://www.orange-element.com

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