Thanks to Beth Brady for passing along a very cool video about a British graffiti artist named Moose who has made his mark by creating clean graffiti. Clean graffiti, often referred to as reverse graffiti, is a method in which he finds extremely dirty urban surfaces and strategically cleans areas of them to form art, such as what you see here:
We enjoy this method because it isn’t harmful to the environment but also because It tends to draw more attention to just how much of a negative impact we each have on our environment if we’re not careful. The more we’re aware of the problem, the closer we are to a solution. Plus it looks super-cool!
The video you will see below is from http://www.reversegraffitiproject.com and is actually a cleverly disguised guerilla marketing campaign done by Clorox for their Green Works line of products. I think the promotion fits well with the product, and will definitely resonate with the Green Works target.
Garret Ohm
http://www.orange-element.com
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