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	<title>Comments on: Weird Direct Mail Strategy&#8230;</title>
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		<title>By: Norma</title>
		<link>http://www.orange-blog.com/2008/06/23/weird-direct-mail-strategy/comment-page-1/#comment-852</link>
		<dc:creator>Norma</dc:creator>
		<pubDate>Tue, 01 Jul 2008 02:17:24 +0000</pubDate>
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		<description>The government doesn&#039;t seem to grasp the concept of the word &quot;deficit&quot;</description>
		<content:encoded><![CDATA[<p>The government doesn&#8217;t seem to grasp the concept of the word &#8220;deficit&#8221;</p>
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		<title>By: Ben Kunz</title>
		<link>http://www.orange-blog.com/2008/06/23/weird-direct-mail-strategy/comment-page-1/#comment-798</link>
		<dc:creator>Ben Kunz</dc:creator>
		<pubDate>Wed, 25 Jun 2008 13:34:14 +0000</pubDate>
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		<description>Very curious. Nice analysis.

Perhaps the answer is the IRS is trying to mitigate costs from (a) consumers calling in asking &quot;when will I get it&quot; and (b) consumers who throw the check out when it arrives, thinking it is junk mail. 

I bet a lot of checks are misplaced. If it costs the government $0.20 to contact you in advance to say &quot;heads up, check is coming,&quot; and that avoids a $20 customer service call later as you call in trying to find your check, the economics probably work out.

Except for all those poor trees :)</description>
		<content:encoded><![CDATA[<p>Very curious. Nice analysis.</p>
<p>Perhaps the answer is the IRS is trying to mitigate costs from (a) consumers calling in asking &#8220;when will I get it&#8221; and (b) consumers who throw the check out when it arrives, thinking it is junk mail. </p>
<p>I bet a lot of checks are misplaced. If it costs the government $0.20 to contact you in advance to say &#8220;heads up, check is coming,&#8221; and that avoids a $20 customer service call later as you call in trying to find your check, the economics probably work out.</p>
<p>Except for all those poor trees <img src='http://www.orange-blog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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