As the marketing director for design and communications firm that does work all over the country, I work to extend our brand to clients and prospects every day. In doing so, I see part of my job as making these clients and prospects understand that great creative work isn’t the result of pushing a few buttons on the Mac. It’s actually a process that starts with a healthy dose of research, discovery and planning before an idea is even considered, a pencil is put to paper or a computer mouse is clicked.

As I’ve mentioned, Ande Campbell recently returned from the How conference in Boston, and in doing so she brought home a really cool poster that I had to share on this topic. It’s from a design professional named Maggie Macnab who recently wrote a book that I’m hoping to read shortly (I’ve heard it’s good) called Decoding Design.

I think it captures part of the challenge that I face everyday. Enjoy (click for full size):

Garret Ohm
http://www.orange-element.com

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