Recently, as part of our relationship with The Brick Companies, Orange Element was tasked with creating a completely new brand for South River Golf Club. The Annapolis-area course, one of Maryland’s finest, was about to undergo a transition from a full public golf course to a private club. In doing so, it was necessary for us to create a new brand that was going to be distinguishable from the original public course, driving home all the great changes that were about to take place. At the same time, it was essential that we set the proper tone for the private club–one that would attract the right target audience and encourage them to join.

I think the work that resulted for “The Golf Club at South River” was fantastic. At one point during the identity review, the client even stated that it was the “best logo [he] had ever seen!” That’s great feedback! Once the identity was settled upon, we started to integrate the brand into multiple mediums and channels including apparel, signage, collateral, environmental graphics, golf balls and more.

Tonight is a big night for The Golf Club at South River. It’s Founder Day. Founder Day is a grand event where prospective members come to actually secure their membership. They have the opportunity to be among the few that are the original members of The Golf Club. Those are some lucky folks–I have played there many times and it is a GREAT golf course.

And now, without further ado here is some of the work:

Garret Ohm
http://www.orange-element.com

This entry was posted on Thursday, May 15th, 2008 at 11:47 am and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.