Sarah is awesome. She sent me a link yesterday that I thought was pretty cool, so I wanted to pass it along to you so that you brand lovers can check it out:

http://www.underconsideration.com/brandnew/

Brand New is a great blog that I am sure to add to my Google Reader. It’s mainly about something that I’ve written about in the past–refreshing a company’s visual brand. The best part is that it’s a great collection of old vs. new identity examples, many from major corporate brands but also some from local and regional brands as well.

Here’s one of my favorite examples - pretty shocking departure, and I actually like it. I think Ford needs a brand refresh to change my perception of the brand! If you read the post at Brand New about it, you quickly learn that it was an April Fool’s joke. Too bad….

Garret Ohm
www.orange-element.com

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