Hi all,
Here at Orange Element, we work hard to make sure our clients’ brands are as strong as possible each and every day. But that job becomes even easier if the company’s business model is an amazing one. That’s why as marketing director, I strive each and every day to reach out to and do business with companies and organizations we admire, like our newest client that I cannot yet mention publicly (wait for it).
Last week on Twitter (are you following me yet?), I overheard a Twitter conversation in which Sarah Krueger, otherwise known as @HookEmSarah, remarked on a comment overheard in a JetBlue strategy meeting. I had to share it with you, because I think it is important to remember that brands can only be as good as the companies they represent.
The Twitter post read:
“@HookEmSarah Presenting a communication audit on @JetBlue. Strategy? Be awesome and they will come.”
Brilliant. The idea of pairing a great concept with a desirable visual brand is exactly what we’ve been focused on achieving. It reinforces my strategy of creating a “dream client” list within our firm and reaching out to these companies in hopes of doing their design + communications work. Doing this ensures that while we don’t necessarily win a new client every day, when we do it’s one that we can truly be proud of.
Happy Monday.
Garret Ohm
www.orange-element.com
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