http://www.orange-blog.com/2008/04/17/giving-new-life-to-a-brand-brand-refresh/ Wed, 07 Jan 2009 04:43:19 +0000 http://wordpress.org/?v=2.5 http://www.orange-blog.com/2008/04/17/giving-new-life-to-a-brand-brand-refresh/#comment-2361 Branding Evolution | Orange Element Insights Mon, 13 Oct 2008 12:21:03 +0000 http://www.orange-blog.com/?p=97#comment-2361 [...] stay current and continue to resonate with the audience they’re trying to court.  I’ve written a number of times about the power that can come from refreshing a brand identity and/or logo design, and I really [...] […] stay current and continue to resonate with the audience they’re trying to court.  I’ve written a number of times about the power that can come from refreshing a brand identity and/or logo design, and I really […]

]]> http://www.orange-blog.com/2008/04/17/giving-new-life-to-a-brand-brand-refresh/#comment-40 Brand New | Orange Element Insights Wed, 07 May 2008 19:58:24 +0000 http://www.orange-blog.com/?p=97#comment-40 [...] my Google Reader. It’s mainly about something that I’ve written about in the past–refreshing a company’s visual brand. The best part is that it’s a great collection of old vs. new identity examples, many from [...] […] my Google Reader. It’s mainly about something that I’ve written about in the past–refreshing a company’s visual brand. The best part is that it’s a great collection of old vs. new identity examples, many from […]

]]> http://www.orange-blog.com/2008/04/17/giving-new-life-to-a-brand-brand-refresh/#comment-5 Sarah Mon, 28 Apr 2008 15:11:16 +0000 http://www.orange-blog.com/?p=97#comment-5 Fabulous post! I love BP's makeover. I have to say that I now stop at BP instead of other gas stations. If just feels cleaner to me now, and also the BP stations are always well-lit which is a big plus. Fabulous post! I love BP’s makeover. I have to say that I now stop at BP instead of other gas stations. If just feels cleaner to me now, and also the BP stations are always well-lit which is a big plus.

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