And for the second T-shirt-related post of the day….Thanks to our good friend Melissa Franko from The Brick Companies for passing along this story that I somehow missed. It’s an article from Brandweek that discusses a new product from Coke. They, like many of the companies in the drink category that bottle their beverages with plastic, have been getting beaten up by environmental groups for clogging the nation’s landfills.

Their solution to this problem is a new line of apparel that is made of recycled plastic bottles. While this doesn’t conjure up pictures of comfort, I imagine with technological refinements available they’ll end up being silky smooth. I hadn’t heard of this approach before, but it makes a lot of sense. The oddest material I had heard of for T-shirt production to this point was bamboo. Bamboo shirts, like from companies like http://www.bamboosa.com/, are apparently silky smooth in texture (who would have guessed) and since bamboo replenishes itself insanely fast, are also a sustainable choice.

Now, the question is, can we buy blank Coke bottle shirts in bulk and silkscreen our own designs on them? I’d be glad to co-brand the shirts Orange Element and Coke??

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