Starbucks Goes Back In Time

Remember how Starbucks’ top brass had come to the conclusion that in the process of expanding from one store to over 15,000 stores, they had drifted astray from the characteristics that made their brand so near and dear to the hearts of so many people? If not, HERE’S a refresher.

Well, they’re taking active steps to make a triumphant return to those glory days by introducing Pike Place Roast, complete with a design that mirrors the original Starbucks Identity. And you know how much I love it when successful brands of the past or elements of those brands are brought back to life….

You can read all about Pike Place HERE. I think it’s really smart–and they even use language like “going back to where it all started.” Perhaps they’re trying to strike a chord with all those people that remember the brand 10 or more years ago, back when a barista was a barista and it actually smelled like coffee in the stores.

Here’s a side by side design comparison of the current Starbucks identity and the one they’re using on all Pike Place promotional materials:

This entry was posted on Tuesday, April 8th, 2008 at 5:54 am. It is filed under Blog Posts and tagged with Design News, Thoughts & Analysis. You can follow any responses to this entry through the RSS 2.0 feed.