Interbrand, under the guise of Brandchannel just released its annual Brandjunkie awards, so I wanted to pass them along. There really weren’t that many surprises this year, which is similar to years past, but I really enjoyed that they asked some odd/random questions this year like: “What brand, if sent back 100 years, would have the biggest impact on the course of history? How?”

I’ll cut to the chase and post the Brandchannel Brandjunkie awards results HERE, but a few of my favorite observations:

+ If survey respondants could chose any brand to rebrand they chose the USA (Oh man!), Microsoft, Ford, Pepsi and Coca-Cola.
+ 8.6% of survey respondants (Brandjunkies!)said there is no brand that they could not live without.
+ Honda, despite not aiming any marketing at the “green” space (at least in the US) was the 4th most green brand!

And enjoy this bit of analysis about which brands readers would like to sit next to at dinner:

“Brandjunkies are also, well, economical-but at least honestly so. Many chose to bring brands that would pay the bill, from American Express to Oprah. Our readers also seem to enjoy plenty of booze with their dinner, as these brands made the guest list: Absolut, Bacardi, Black Label, Budweiser, Ciroc Vodka, Dom Perignon, Guinness, Heineken, Jack Daniel’s, Johnnie Walker, Kaapzight Wine, Laurent-Perrier, Moët, Mont Blanc, Smirnoff, and Tanqueray. Cheers!”

Me? I’d choose THIS sweet brand!

Garret Ohm
www.orange-element.com

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