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Archive for April, 2008

Maryland Film Festival Poster

Wednesday, April 30th, 2008

Hi all,

Here’s some more poster love, this time from me instead of Andy. You might remember my post about winning work with The Maryland Film Festival to promote their Friends of the Festival program. If not, click HERE.

With the Festival itself set to begin tomorrow, we’ve just finished our first project with them. A “Coming Soon” poster of sorts, letting Festival-goers know to be on the lookout for lots of great stuff from The Friends of the Festival.

Here’s the poster–a sneak peek for your enjoyment (Click to enlarge image):

If you’re interested in going to the show, visit http://www.mdfilmfest.com for more information. We highly recommend you go check it out!

Garret Ohm
www.orange-element.com

I Love Posters

Wednesday, April 30th, 2008

I like to design them, collect them, look at them, talk about them, think about them. I even dream about posters sometimes. Over the years, as a result of my pursuit of the perfect poster collection, I’ve amassed a great library of knowledge about posters that I thought I’d share with you. Enjoy:

Communities:

http://www.gigposters.com
http://www.expressobeans.com
http://www.americanposterinstitute.com/

Artists:

http://www.aestheticapparatus.com/

http://www.thedecoderring.com/
http://www.methanestudios.com/index2.html
http://www.amesbros.com/
http://www.artillerydesign.com/
http://smithbellcraft.bigcartel.com/
http://www.strawberryluna.com/
http://www.ledouxville.com/
http://www.heroandsound.com
http://www.largemammalprint.com/
http://www.patentpendingindustries.com
http://www.crosshairchicago.com/
http://www.cricket-press.com/
http://www.guyburwell.com/
http://www.dianasudyka.com/
http://www.nateduval.com/
http://www.printmafia.net/
http://www.obeygiant.com/

My only request is that you don’t blame me when you run out of money because you have spent it all on cool posters.

Here’s one of my personal favorites:

Andy Bonner
www.orange-element.com

Color Inspiration

Tuesday, April 29th, 2008

Here’s a link that you might find of interest, even if you’re not in the design or marketing industry:

http://tinyurl.com/5quzu3

Most of us have fond memories of the Crayola brand as children. As a matter of fact, according to this article, a Yale University study has determined the scent of Crayola crayons is among the 20 most recognizable to American adults. Although I haven’t colored with crayons in ages, I can still remember exactly what they smell like.

And now thanks to this blog post from Colour Lovers I know the names of all 120 colors and what they look like, the RGB values, and that if I was an average child, I wore down 730 crayons by my 10th birthday. Interesting…

What’s your favorite Crayola color? I’m a big fan of Cerulean…

Garret Ohm
www.orange-element.com

p.s. Thanks, Charles, for passing along the link…

New Client :: Peace Corps

Monday, April 28th, 2008

Hi all -

We’re thrilled to be working as a sub-contractor to fellow Baltimore design firm Novak Birch for one of our dream clients: The Peace Corps. The contract is for print design work on collateral materials that will be used to further the Peace Corps recruitment campaign “Life is Calling. How Far Will You Go?” Our design work will create a visual brand framework that can then be applied to new and existing recruitment materials.

The Peace Corps has helped 139 countries around the world with issues ranging from AIDS education to communication/information technology to clean water.

Building awareness for Peace Corps, driving interest to their website and recruiters, and generating applications is accomplished in large part through collateral material that recruiters use.

We’re proud to be designing Peace Corps recruitment materials and look forward to sharing our work on this site. Stay tuned!

Garret Ohm
Marketing Director
Orange Element

What’s On Your Desktop?

Monday, April 28th, 2008

They say your computer desktop can say a lot about who you are as a person. And since that’s the case, you may want to do something about that ‘default’ desktop you’re currently using…

Don’t worry, Desktoptopia has you covered.

Desktoptopia is a great new service that allows you to get served fresh new desktop designs whenever you want. You can actually set how frequently you want your desktop to change also. It’s a very cool feature.  Here’s the one I’m rockin’ right now:

I’m going to try to recruit the gang at Orange Element to design a few and submit them, just like we did with Threadless!

Garret Ohm
www.orange-element.com

Brand Strategy, Simplified

Monday, April 28th, 2008

Hi all,

Here at Orange Element, we work hard to make sure our clients’ brands are as strong as possible each and every day. But that job becomes even easier if the company’s business model is an amazing one. That’s why as marketing director, I strive each and every day to reach out to and do business with companies and organizations we admire, like our newest client that I cannot yet mention publicly (wait for it).

Last week on Twitter (are you following me yet?), I overheard a Twitter conversation in which Sarah Krueger, otherwise known as @HookEmSarah, remarked on a comment overheard in a JetBlue strategy meeting. I had to share it with you, because I think it is important to remember that brands can only be as good as the companies they represent.

The Twitter post read:

“@HookEmSarah Presenting a communication audit on @JetBlue. Strategy? Be awesome and they will come.”

Brilliant. The idea of pairing a great concept with a desirable visual brand is exactly what we’ve been focused on achieving. It reinforces my strategy of creating a “dream client” list within our firm and reaching out to these companies in hopes of doing their design + communications work. Doing this ensures that while we don’t necessarily win a new client every day, when we do it’s one that we can truly be proud of.

Happy Monday.

Garret Ohm
www.orange-element.com