I had been thinking about writing some commentary about this for a while, but every time I tried, I felt like what I wrote sounded a bit too condescending and self-righteous. So Seth did it for me in a bit more politically correct way. You can read his blog post HERE.
In a nutshell, what Seth talks about is how it bugs him that some companies take the easy way out and choose a generic name. A name that has no promise to the consumer and certainly not much meaning. These names that incorporate “central,” “village,” and “world.”
I’d like to also add to that list companies that incorporate “solutions,” “services,” “specialists,” and any other iterations of that idea into the mix. Those bug me SO much. Like Seth says, they’re interchangeable. Meaningless. I just think it’s kind of weak.
As you know, I think consumers are smart. If you didn’t know that, just read HERE. I think they see through this. I think they expect more out of the places they spend their hard earned dollars….What do you think?
Garret Ohm
www.orange-element.com
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