Thanks to Ande for passing along a great blog post from the folks over at Pentagram about their work with Saks Fifth Avenue. In the post, Pentagram discusses how they took a visual brand from one that was drab, lifeless and gray to one that sets the tone for the products the venerable establishment carries. I personally like this case study because I tend to gravitate to historical references in design. I appreciate when design takes something old and makes it new and current. I think Pentagram did just that when they took this Saks logo from 1973:
And did this to it:
Scrambled the grids up to create this:
Which when applied to packaging, products and ads, resembled this:
An amazing result using decades old design. Here’s the post: http://blog.pentagram.com/2006/12/new-work-saks-fifth-avenue.php
Garret Ohm
www.orange-element.com
 |
Coming Soon! |
|
