Bowie Is A Clean City

Bowie, Maryland is the state’s 5th largest city. It also happens to be one of the most environmentally friendly cities in the region, thanks to the efforts of the members of the forward-thinking local government. To this point, unfortunately, the public just wasn’t aware of all of the great things that Bowie has been doing in the way of sustainability.

We’re about to change that. Today marks the day we get started with our work for the City of Bowie to increase awareness and participation in their “Green” efforts. Our work begins by creating an identity for the entire green program, dubbed “Clean Bowie.”

Meant as both an adjective to describe the results of the efforts, as well as a call to action for the public, Clean Bowie will represent all of the efforts contained in the City’s Environmental Infrastructure Action Strategy Plan (EIASP – link will open a PDF) that the government put into place in 2007 and puts into full swing in 2008. Contained in this EIASP are strategies to contain pollution, decrease the City’s carbon footprint, involve the public and adjust infrastructure to be more eco-friendly.

It really is a forward-thinking plan that they have put together. I’ve read the entire thing and was very impressed at what they’ve put together. We’re excited to create the identity for the Clean Bowie program and help them to generate awareness around it. While our work starts with the identity component, it won’t stop there. Our plans are to implement this identity into a Web site (to replace their current “Green Page”) that will involve the public, direct mail to inform the public, guerilla tactics includin bumper stickers, and outdoor advertising components.

We look forward to this work as it definitely fits in very well with this design + communications firm’s modus operandi. We embrace sustainability and strive to integrate solutions that will achieve our clients’ goals while leaving the smallest footprint possible.

Have a great rest of the day.

Garret Ohm
www.orange-element.com

This entry was posted on Tuesday, March 4th, 2008 at 7:43 pm. It is filed under Blog Posts and tagged with Client News, Client Wins, Green, OE News. You can follow any responses to this entry through the RSS 2.0 feed.