More On Sustainable Business Practices
Recently, I was presented with the question: Do I think sustainable business practices are a trend? Here’s what I think: Trends in business are often cyclically driven by the momentum of the market(s), technological advancements and social/global issues of any given time period. At some point, a trend either dies (thus defining it as such) [...]
Bloxes
Thanks to EJ for passing along an email about Bloxes. Bloxes are amazing and tare what I believe is going to be the next hot item, especially for creative firms (design shops, architecture firms, ad agencies) all over the world. You’ve gotta check them out: www.bloxes.com. While they’re probably a whole lot more environmentally conscious [...]
What’s In A Name?
I had been thinking about writing some commentary about this for a while, but every time I tried, I felt like what I wrote sounded a bit too condescending and self-righteous. So Seth did it for me in a bit more politically correct way. You can read his blog post HERE. In a nutshell, what [...]
Earth Hour
Have you guys seen this? What a great concept – small changes repeated over and over create one big change… http://www.earthhour.org/ I’m going to write them now to see how hard it would be to organize one for Baltimore…. Garret Ohm www.orange-element.com
Gold Chain Link Fence
It all started a few days ago when, walking back from a meeting on Centre Street I noticed that one of my favorite Mount Vernon attractions was now completely fenced in with gold chain link fence. I started to wonder what was going on, as I’m sure did everyone else that usually walks their dogs [...]
Orange Element Tapped For Maryland Film Festival Work
Happy Monday everyone. I hope you all had a great Easter weekend. I meant to write about this on Friday, but it was a late development and I didn’t have time to write before I left for Pennsylvania. We’re really excited to announce that we have been chosen by the Maryland Film Festival to help [...]
Web Sites v2.0
Have you guys read BrandFlakesforBreakfast yet? If not, you should. Thanks to them for passing the news along about this new, innovative Web site from the folks at Modernista. This Web site is actually not much of a site, as much as an online bookmark of sorts for all of their social media and Web [...]
Thanks Fastspot, Hello Weekend!
Hi everyone, happy Friday (at this point, almost Saturday). We just left the office of our good friends and Web partners Fastspot, after reviewing the logo concepts we developed for them and the Orange Element Web concept that they’ve developed for us. I can honestly say that both the logo and the Web site are [...]
Trash Talk
Let me start this post by saying that I am 5’7.5″ and I haven’t measured, but I probably have about a 6″ vertical leap. I am no basketball star. In fact, in pickup leagues, I get picked last. Even still, I want these, just for the cool factor. Have you heard about Nike’s new basketball [...]
Saks Identity
Thanks to Ande for passing along a great blog post from the folks over at Pentagram about their work with Saks Fifth Avenue. In the post, Pentagram discusses how they took a visual brand from one that was drab, lifeless and gray to one that sets the tone for the products the venerable establishment carries. [...]
Blogcatalog.com
I found this site and wanted to pass it along. It’s a blog aggregator that lists tons of great blog sites from around the world. I’m a big fan of Google Reader as an aggregator, but I REALLY like this site because it allows you to search for blogs in different categories–Great if you’re looking [...]
Tesla Begins Regular Production
You guys remember my post about my electric car obsession, right? One of the car manufacturers I spoke of in that post, Tesla, has announced that it has actually just begun regular production of that vehicle. That means enviromentally conscious car lovers everywhere can begin to snatch these up. Congrats to the team over there. [...]
Cool Poster Concept
For some clients, we do everything and anything. The Brick Companies is one of those clients. We weren’t surprised when they called us and asked us to design a poster for placement at their golf courses, marinas and headquarters location advertising their Easter Egg Hunt event. I think the concept came out really nicely, and [...]
My Deep Thought For The Day
Are you ready for it? Can you handle it? I’m sitting here getting ready to sign off for the weekend and I’ve been thinking. Lately I’ve been frustrated because I’m a huge fan of keeping up with people in the marketing, design and advertising world as well as my personal life through blogs–And it seems [...]
Aaah, The Memories
EJ was just uploading some photographs of our winning Addy entries for the Addy program book and uncovered a gem of a picture I had to share with you. It’s the only photograph that was on Beth’s camera from Orange Element Fun Day. It figures it was of me and Aaron stuffing our faces. That [...]
EJ Is Green
You might remember one of Orange Element’s newest designers, EJ Hall. Aside from being an amazing designer with skills well beyond her years, you should know that EJ is also actively involved in the sustainability space. She is the one that we’ve tasked with leading our efforts to be as eco-friendly as possible in all [...]
Electric Vehicle Obsession
It’s official, I’ve caught the bug. The more our firm gets immersed in the sustainability space the more I learn about the interesting technologies that are bubbling to the surface in this area. The technology that has caught my eye and left me reeling lately is the emergence of EVs or electric vehicles. Electric vehicles [...]
Happy Birthday, Aaron!
Today is a very special day–it’s Aaron Moore’s birthday. I won’t say how old he is, but really he’s not that old. He doesn’t look a day over 20, really (you’re welcome). We hope he’s enjoying himself today. As is customary here at Orange Element, anytime a birthday falls on a weekday, that person gets [...]
Blogged On Monday Morning
Good morning all, and happy Monday. We’re getting back in gear after a windy weekend here in Baltimore, and one that stole an hour of sleep from us. But the coffee is fresh and hot, so we’re doing just fine… I was just reading one of my favorite recent blogs from the folks over there [...]
Are We On Your Google Reader?
I forget how I found out about it, but I recently learned about Google Reader. It’s a great new application from Google that allows you to aggregate all of the blogs and news sites you visit on a regular basis. For me, it has solved one of the biggest challenges I’ve faced recently at work [...]
Inspired By Deviation
I read an article this past weekend about a company called Anomaly (Fast Company, March 2008). Have you heard of them? Essentially, the company has been created by a group of former advertising industry people. The ethos of the company is built upon what I would describe as that of an anti-agency. Why they exist, [...]
Sustainable Design
EJ Hall, of Orange Element, met with Environmental consultant, Derek Smith, and Edith Graves and Becky Eason, both members of Eason Associates, in DC today to discuss recommendations as Orange Element continues further focus of our own sustainable initiatives. More info to come on this meeting….including a list of sustainable resource links. A big thank [...]
A Resource Worth Sharing
For projects that don’t have a budget for the photoshoot, here’s a great search tool: Dig in: www.brightqube.com Aaron Moore www.orange-element.com
How Important Is Packaging Design?
We think product packaging design is a CRUCIAL element in any product’s marketing plan. Why? Well, these days retail outlets are often forced to overload their store shelves with a plethora of products, each competing to grab the attention of the unsuspecting consumer walking down the aisle. The choices are overwhelming, and research has shown [...]
Mar 05, 2008 | Categories:Blog Posts | Tags: Commentary, Design News | Leave A Comment »