I’ve been mentioning the Advertising Association of Baltimore’s Never Saw the Light of Day awards a whole bunch lately, so I figured I’d take a minute to show off the creative we did to promote the event. The creative took the form of a series of HTML emails sent out to the AAB’s database of customers.
Here’s the first email – It was just a teaser ad that served as a save the date:
Here’s the second in the series that introduces Garbagio, a frustrated creative type that has had too many clients trash his work, so he loses it and starts putting bad mojo on creative everywhere:
And the final bit of creative – Garbagio crouching in the corner behind a plant, laughing, as the creative presentation takes a turn for the worst:
Garret Ohm
www.orange-element.com
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