The big game is over. It was a really amazing game, so congratulations to all you Giants fans out there. This morning is a time to sit back and reflect over the good, the bad and the pointless ads of the Super Bowl.

First, let’s start with the prize for the worst ad. Hands down, I give it to the Salesgenie ads. Ok, it was a series of ads, but they were really terrible. Not only were they poorly done, I got a creepy racist vibe from them. They really over-emphasized the accents of the characters, and made them sound asinine. I wouldn’t touch Salesgenie with a ten foot pole. I’m not even hooking them up with a hyperlink.

My favorite ad of the night had to be the first Etrade ad. The baby was hysterical. The ad was not only really well written and painfully funny, but it also delivered a clear message–that anyone can use Etrade to trade stock. Kudos. Here’s the ad:

Other ads I really liked throughout the night included pretty much all of Bud Light’s ads. I especially liked “Ability to fly no longer available with Bud Light.” As much as I am a Coke man, I also really enjoyed the “Every sip” ad from Pepsi with Justin Timberlake and Andy Samberg. Really funny.

Also impressing me was Under Armour. This was one of the most talked about ads around here because Under Armour is a local Baltimore business that took a lot of heat for dumping a few million dollars on the ad. I think it paid off big for them. The production value of the spot was amazing, and at the end of the ad (I had to put my consumer hat on), I really wanted a pair of the shoes. That’s not to say that they couldn’t have saved some money producing the spot and just shown the product…Those shoes look awesome. I need some. Here’s the spot:

What do you think?

Garret Ohm
www.orange-element.com

This entry was posted on Monday, February 4th, 2008 at 3:11 pm and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.