Thanks Fastspot, Hello Weekend!
Hi everyone, happy Friday (at this point, almost Saturday). We just left the office of our good friends and Web partners Fastspot, after reviewing the logo concepts we developed for them and the Orange Element Web concept that they’ve developed for us. I can honestly say that both the logo and the Web site are [...]
People For The Proper
I wanted to pass along a campaign that I thought was actually pretty cool from this week’s Mediapost Out to Launch column, which is written and published each week by Amy Corr. If you haven’t seen it, I recommend you go check it out here. The campaign I like was done by one of the [...]
Aaron On :: Urban Forest Project Baltimore
Happy Monday, everyone. I just wanted to pass along a video that was recently recorded for Baltimore’s Urban Forest Project, which I previously wrote about here. Nice job, Aaron. Garret Ohm www.orange-element.com
Cool Logo Link
Check it out: http://www.neatorama.com/2008/02/18/evolution-of-car-logos/. This is a pretty cool site that explains the evolution of car logos. You can see how they redeveloped the logo each time in a way that preserved some equity from the previous mark, but brough it into a more current aesthetic.
Orange Element Fun Day Recap
Yesterday was Orange Element Fun Day, and what an amazing day it was. We all met at the office in the morning and took care of a few client-related tasks before we loaded up the van and took off for Liberty Mountain. The drive from Baltimore, despite some traffic on 95, was much quicker than [...]
Well, Hello Blog
This is my first blog entry – ever. And while I had hoped it would be a sampling of cell phone shots depicting instances of oxymoronic visual occurrences, I have decided that I cannot wait to find them; but rather, post them as they find me. Instead, I’d like to momentarily share with all a [...]
Snow Is In The Air
Gearing up for tomorrow, I thought I’d bridge the gap between posters & snowboards! Check out these sweet Rome Snowboards designed by Jesse LeDoux, the mastermind behind LeDouxville and the awesome installation at the Sweet Booth poster show. They are designs for Rome’s 2007/2008 Detail Boards, and they sure are awesome. If you’re in the [...]
Copycat Ads
I just stumbled upon this site and even though it’s written in French, it’s worth the read. http://www.joelapompe.net/. It’s an archive of “copycat” advertising. A wise man once said, “There are no new ideas. Only old ideas made better.” I happen to agree with that sentiment, personally. Here is one of my favorite copycat examples. [...]
Tomorrow :: I Cannot Wait
Today promises to be the slowest day eeeeevvvvvveeeeeerrrrrrr. Our entire staff will be heading out at 8am tomorrow morning to go snowboarding (some are skiing) at Liberty Mountain Resort in Pennsylvania. YES!!!! Is it tomorrow yet?
SWEET :: Rock Poster Show
Everyone should make time to check out one of the best events of its kind to ever hit the East Coast. Sweet: The Graphic Beauty of the Contemporary Rock Poster is a 2-month long Rock Poster exhibition at the Art Gallery at the University of Maryland. The show features twenty-nine of the leading artists/groups of [...]
Did You Get Your Letter?
We did!! We were notified today by the Advertising Association of Baltimore that Orange Element has received five Addy awards for their work in 2007! That makes two years straight that we won five awards. Not bad, eh? Garret Ohm www.orange-element.com
What Is Graphic Design?
As it goes in blogs at times, I am linking to a blog that is linking to a blog. Who knows, perhaps someone will link to this blog, creating a blog posting that links to a blog posting that links to a blog posting about a blog posting. Either way, I really enjoyed reading about [...]
Branding Australia
Hi all, I just read a pretty cool article on Brandchannel that I thought was worth passing along. It’s about how Australia’s Tourism Council recently had to take a fresh look at the continent’s brand. It’s a pretty smart article and goes on to explain why the world’s events (including September 11) created the need [...]
NIU Tragedy
The crew here at Orange Element is thinking about the folks there at Northern Illinios University this morning. Our hearts go out to all affected by the tragedy…. Garret Ohm www.orange-element.com
One Stop Shop
Since the beginning of time organizations have been motivated to call themselves one-stop-shops. The idea of being able to satisfy a customers’ every need seemed to be an appealing differentiator for a company looking for a unique claim. Sure, the idea of being able to offer customers all they’ll ever need in one stop is [...]
Contemporary Museum In Baltimore
I am proud to say that we just got started working with the Contemporary Museum here in Baltimore this morning. We’re excited about the opportunity to create and design a book for them (roughly 65 pages) for their new exhibit entitled Cottage Village. It’s an exhibit dedicated to the art of the “mom and pop” [...]
My Take On The Baltimore International Auto Show
Motor Trend came to Baltimore this past weekend for their annual International Auto Show so I went to check it out as I normally do. I really went for dual purposes – partially as a car enthusiast, and partly as someone who is fascinated by the marketing power of a consumer show like this. Some [...]
Speaking of NSTLOD – The Story of Garbagio
I’ve been mentioning the Advertising Association of Baltimore’s Never Saw the Light of Day awards a whole bunch lately, so I figured I’d take a minute to show off the creative we did to promote the event. The creative took the form of a series of HTML emails sent out to the AAB’s database of [...]
NSTLOD Results Are In
Hi all, Last night was the Advertising Association of Baltimore’s NSTLOD show at the Creative Alliance at the Patterson. It was a really fun event. This year we had tons of people submit entries, which was a nice switch from last year. I think we had over 40 pieces of creative total including print ads, [...]
Orange Element Creative On Baltimore Advertising Site
Hey all – I just wanted to post a screen capture and link to some Orange Element work that was posted on the Advertising Association of Baltimore Web site. It’s work that we’ve been doing for the Never Saw the Light of Day Show (NSTLOD), which takes place on February 7 at 6pm. NSTLOD is [...]
Super Bowl Ads
The big game is over. It was a really amazing game, so congratulations to all you Giants fans out there. This morning is a time to sit back and reflect over the good, the bad and the pointless ads of the Super Bowl. First, let’s start with the prize for the worst ad. Hands down, [...]
Xerox Brand Refresh
Hi all – I just read in Business Week that the Xerox logo has recently undergone a brand refresh. David Kiley wrote the article, which I will post below, but it really hit home for me because this is a process that we have taken a number of our clients through over the years – [...]
Brandchannel Debate
I love those people over there at Interbrand. They are always coming up with new topics that spark a lively debate in the branding realm. Today’s topic was the effect the recession has on the branding industry. Is it a good thing, or is it a bad thing? Well, I voted. And here’s my response, [...]
Feb 04, 2008 | Categories:Blog Posts | Tags: Commentary, Thoughts & Analysis | Leave A Comment »