According to a new study by PQ Media, that’s how many brand-related conversations happen per day, just in the United States. Pretty amazing, isn’t it? The word-of-mouth-marketing-industry (wow, what a mouthful) is growing by leaps and bounds, mainly due to consumers’ increased reluctance to trust traditional media and advertising.
When we at Orange Element read things like this, we start to think about how this impacts the design and marketing communications industry. One might think that we wouldn’t be excited about these trends because this obviously starts to diminish the quantity of physical marketing materials that will be produced. But our firm is really excited about these trends, because they create a demand for really strong, well executed marketing ideas. These are ideas that must be inherently viral and buzz-worthy. Strong ideas supported by brilliant designs will be the result.
We’re all for anything that helps to alleviate the world of mediocre creative product.
Thanks for reading,
Garret Ohm
www.orange-element.com
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