Proud Members Of The Chesapeake Sustainable Business Alliance
Hi all, Just a quick shout to let you know that we recently became a proud member of the Chesapeake Sustainable Business Alliance. You can visit their site here: www.csballiance.org. The Chesapeake Sustainable Business Alliance is a group of companies in the Mid-Atlantic region that share similar philosophies on the environment as it relates to [...]
3.5 Million Per Day
According to a new study by PQ Media, that’s how many brand-related conversations happen per day, just in the United States. Pretty amazing, isn’t it? The word-of-mouth-marketing-industry (wow, what a mouthful) is growing by leaps and bounds, mainly due to consumers’ increased reluctance to trust traditional media and advertising. When we at Orange Element read [...]
Happy Wrappin’
So by today, about 500 of our closest friends should have received their Orange Element holiday gift in the mail. If you haven’t, don’t worry, we still have some to hand deliver! And if you’re out of state, you should get yours either today or tomorrow–Wednesday by the latest. This year’s gift was a useful [...]
Tattoos Are No Longer Just Art
You guys might remember a previous blog posting where I discussed anti-ad-campaigns, and how marketers were analyzing sub-culture trends to empower influencers to market for them. Well, here’s another one for you. It seems marketers have recently turned to asking consumers to tattoo themselves with their logos and taglines. Sometimes these consumers are accepting pay, [...]
Dec 17, 2007 | Categories:Blog Posts | Tags: Advertising, Commentary, Design News | Leave A Comment »