I recently read about this in an article written by Sustainable Life Media, a company that specializes in consulting for companies looking to enhance their green business. They reported that Shell Group was recently cited by the Advertising Standards Authority for running a misleading advertising campaign in which they claimed that they were using their carbon dioxide emissions to grow flowers.
It turns out this claim hasn’t actually been qualified, so Shell voluntarily pulled the campaign. While they may actually have some merit to their claims, this is an example of how it’s really crucial for companies to be specific about their green claims and not leave much open to interpretation.
This entry was posted on Friday, November 9th, 2007 at 6:44 pm. It is filed under Blog Posts and tagged with Commentary, Communications News.
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ASA: Shell’s Marketing Campaign Found Misleading
I recently read about this in an article written by Sustainable Life Media, a company that specializes in consulting for companies looking to enhance their green business. They reported that Shell Group was recently cited by the Advertising Standards Authority for running a misleading advertising campaign in which they claimed that they were using their carbon dioxide emissions to grow flowers.
It turns out this claim hasn’t actually been qualified, so Shell voluntarily pulled the campaign. While they may actually have some merit to their claims, this is an example of how it’s really crucial for companies to be specific about their green claims and not leave much open to interpretation.
Garret Ohm
www.orange-element.com
This entry was posted on Friday, November 9th, 2007 at 6:44 pm. It is filed under Blog Posts and tagged with Commentary, Communications News. You can follow any responses to this entry through the RSS 2.0 feed.