Orange Element Selected For Baltimore Urban Forest Project
Our team is extremely proud to announce that we have been selected to participate in the Baltimore Urban Forest Project. The Urban Forest Project is a growing national outdoor exhibition of banners centered around a ‘tree theme’ that is now coming to Baltimore, thanks to our friends at Tilt Studio. The project brings together designers, [...]
LEDs For Rockefeller Center
Did you guys see THIS article on CNN today? I thought it was worth passing along just in case. New York City Mayor Michael Bloomberg has just announced that the 84 foot tree that is lit ceremoniously each year to ring in the Christmas season will be lit using 30,000 low energy LED bulbs this [...]
Orange Element Goes Golfing
The team here at Orange Element took some time out of the office a few days ago to do some research for a new client of ours in the golf industry. It was probably the most fun we’ve ever had doing research, because this research involved 18 holes of golf at one of the Middle [...]
Targeted Micro Sites – Why Do They Work?
Gone are the days when we’re building complex 100 page web sites trying to sell almost everything imaginable a company offers. Today’s Internet browsers don’t want to get lost in a maze of information or mess with complex navigation. Consumers are becoming more and more impatient every day. Micro sites (also known as Mini-sites) are [...]
Hiring Orange Element Could Save Your Life
It’s true. Hiring Orange Element as your creative communications firm could just save your life. Picture this: We’re in a lunch meeting discussing your 2008 marketing budget and figuring out some innovative new ways to market your company when all of a sudden, a piece of food gets lodged in your throat. You make the [...]
ASA: Shell’s Marketing Campaign Found Misleading
I recently read about this in an article written by Sustainable Life Media, a company that specializes in consulting for companies looking to enhance their green business. They reported that Shell Group was recently cited by the Advertising Standards Authority for running a misleading advertising campaign in which they claimed that they were using their [...]
Nov 09, 2007 | Categories:Blog Posts | Tags: Commentary, Communications News | Leave A Comment »