Hot, Juicy Burgers
This one’s been out a while, but I saw it again the other night and remembered I wanted to write about it when I had the chance. I’m really digging this whole campaign, actually. Not only is it artfully designed and directed, but it also really does a great job of communicating the brand’s distinction–that [...]
The Emergence Of Anti-Ad Campaigns
I was reading an article in the Wall Street Journal about Nike’s recent marketing strategy shift that has them shuttering traditional endorsement icons like Tiger Woods and Michael Jordan for underground influencers like Mister Cartoon, a prominent tatoo artist in California. Mister Cartoon has, over the past few years, achieved a cult-like following in the [...]
Social Media
Hi all – This morning I read a blog posting on MediaPost.com that really resonated and I wanted to pass along to you. It was particularly interesting to me, because like another blog post I read written by Michael Margolis, it dealt with motive. Email Diva’s column today talked about how, as marketers, we’re often [...]
The First One
Hi all – This is it. This is the first blog entry in Orange Element history. That’s pretty monumental if you think about it. We’ve participated in many other blogs, like the one hosted by our friends at Thirsty Fish Story Marketing; however, we’ve never had one of our own. That might be hard to [...]
